Dear Friend:
With most “change-the-world” endeavors and campaigns, you give, you volunteer, you donate and then, you give
some more.
But as you’ve probably figured out by now, this is a different type of change endeavor.
● We will settle for nothing less than true and lasting change
● We will settle for nothing less than reaching far and wide to the maximum possible people in every community in the world
● And we believe in “give-AND-receive”
In other words, whenever you give, you get something truly valuable back in return.
Here’s what you “give” to the SpreadChange Event in your community: You share your personal expression of being the change with everyone else in your community.
And here’s what you “receive” from the SpreadChange Event in your community: You receive something priceless in return
whenever you share your talent in this way. You receive exposure throughout your community and perhaps nationally and perhaps even
internationally — Exposure that could result in you getting discovered and heralded as the next important star in your field.
Five Opportunities: Get Showcased, Get Discovered
Once you’ve uploaded your expression of song, photo, video or writings, you will get five
opportunities to be spotlighted to an international community of fans ...
ONE: Fans from all over the world will discover you on this web site, which is about changing the world — a very big deal these days. Studies show that more people than ever before in
the history of the world are keen on changing the world. So, this is a great
place to have your artistry and insight on display.
TWO: Your participation on this web site will strengthen your reputation as an
artist who cares about the community and about the world. Which is also a
really big deal these days. Because studies have shown that 86% of U.S. consumers will switch their loyalties to you, all
else being equal, if you are known for addressing the needs of the world. So,
once you’ve uploaded your art here, wear your participation proudly. Look here for badges you can place on your web site, blogs, or myspace profile.
THREE: Once enough people from your community have uploaded their own personal
expressions of being the change — with songs, art, film and so on — a SpreadChange Event will be held at one or more venues across your community to display
your outpouring of art and insight to everyone else in the community. At each
such venue, you will have the opportunity to have your song selected for
showcasing to a live audience.
FOUR: Newspapers and TV shows love to report on events like the SpreadChange Event that get the whole community involved (see examples on this page
and also at ispreadchange.com). So, although it’s not guaranteed, my past experience says they will cover your community SpreadChange Event heavily with articles, interviews and reports. This will be your
opportunity to be selected by the media for an interview or as a spotlight
artist, bringing you valuable free publicity.
BONUS: As a contributor to your community SpreadChange Event, you might be selected to display your talent live at one of the SpreadChange Event venues, thus bringing you even more exposure and recognition.
When I coordinated a similar event in Seattle, two of the network TV chanels
covered the event and the Seattle Times reported it on the front page of their
Lifestyle section. This, in addition to a whole host of coverage by radio shows
and magazines.
As part of this media blitz, TV crews showed up at several of the venues and
broadcasted the displayed art on the morning and evening news — including interviews with those who had created the art — providing priceless publicity for many of the participating artists as well as the restaurants who hosted the
event.
The Seattle Times included a list of names and addresses of all the venues and
also interviews and photos of some of the artists, again bringing the kind of
exposure that money simply cannot buy.
If you own a restaurant (or any type of retail space with ample wall space for display), this is that
rare opportunity to increase foot traffic to your venue and let everyone in your community get a sense of what you have to
offer.
And I’ve saved the best for last ...
Remember this is a worldwide endeavor. This web site will be viewed internationally. Communities across the globe will be holding their own SpreadChange Events. And naturally, those browsing this web site will not be just
searching the talent in their own communities. Your talent could be admired by communities across the world.
As SpreadChange Events gather momentum throughout the world, your creation could be
selected for showcasing in national and international media (radio, TV,
newspapers, and/or magazines).
Imagine receiving all this while you are playing your part in changing the world. Wow!
Aman Motwane
Yes, You Can Change the World
